Mastering Facebook Ads for Authors by Alana Terry

Mastering Facebook Ads for Authors


Sell more books and reach more readers using Facebook ads. A helpful, step-by-step course for authors.

Meet your instructor

 Alana Terry is a 6-figure USA Today bestselling author who has used ads to double her fiction income every year for the past four years. In this easy to implement, step-by-step course, Alana walks you through each stage of setting up, creating, and testing your Facebook ads so you can sell more books and reach more readers on one of the world's largest social media platforms! 
Join today!

What's included?

Video Icon 51 videos File Icon 1 file Text Icon 1 text file

Contents

Welcome
Welcome
2 mins
Quick note about course updates and pacing
2 mins
Start here if you don't have an author page yet
3 mins
Start here if you don't have a Facebook ads account
3 mins
Ads Manager (Basic)
Creating your saved audience
7 mins
Introduction to campaign, ad set, and ads
4 mins
Creating your campaign and ad set
8 mins
Creating your ad
8 mins
Here's what happens next
2 mins
Analyzing your ads (Basic)
Metrics you should measure
3 mins
Customizing your ad manager columns
6 mins
Switching views between campaigns, ad sets, and ads
3 mins
Analyzing your ads
4 mins
3 ways to measure profit
6 mins
More audience options
Targeting your email list
5 mins
Targeting your website visitors
4 mins
Creating a lookalike audience
5 mins
Optimizing your ads
Testing your creatives
5 mins
Testing your audience
3 mins
Using dynamic ads to test multiple creatives at once
9 mins
How to select your best ad creatives
8 mins
How to write the best headlines and ad copy
7 mins
How to create the best images
9 mins
Links and resources to design great images
Advanced targeting options
Targeting international readers
4 mins
When to use intersecting audiences
4 mins
How to make intersecting audiences
6 mins
Analyzing your audience stats
9 mins
Audience insights
6 mins
Using your Facebook pixel
2 mins
Targeting readers who have visited a specific webpage
6 mins
Facebook Best Practices
Scaling up your ads for maximum profit
7 mins
Best tips to prevent ad fatigue
7 mins
Measuring audience overlap
2 mins
Using Facebook rules to save time and mental energy
3 mins
Keep your ad account from getting shut down
7 mins
Advanced ads manager features
How to grow (and maintain) your social proof
2 mins
Growing your social proof with an engagement campaign
5 mins
Scheduling and copying your ads
9 mins
What is a carousel ad?
4 mins
How to create a carousel ad for your series
5 mins
Profits and advanced analysis
Using affiliate data to track your sales
8 mins
Case study: Measuring your ad's profitability
9 mins
Case study: Why I didn't turn off this underperforming ad
12 mins
Troubleshooting for your ads
6 mins
Creating an Evergreen Sales Funnel
What's an evergreen sales funnel (and why might you want one)?
3 mins
Creating your warm audience
3 mins
Setting up your ad set
5 mins
A quick word about your schedule
6 mins
Starting your first ad
5 mins
Scheduling your remaining ads
8 mins
Making your campaign truly evergreen
6 mins
Wrapping it all up
Continue to level up your success with Facebook ads!

Sign up now!

There's never been a better time to find more readers and sell more books using Facebook ads than right now. Alana's course will show you how to do just that.
Enroll today.