Amazon Ads for 2020 and BEYOND! by Alana Terry

Amazon Ads for 2020 and BEYOND!

What's included?

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Contents

Welcome and Introduction
Welcome
2 mins
Introduction
4 mins
Your ads in the wild
7 mins
Benefits of Amazon ads
5 mins
How to know if Amazon ads are right for you
12 mins
Getting Started
How to access your Amazon ads dashboard
2 mins
How to run ads for books you didn't publish
2 mins
An important warning about AMS billing
4 mins
How to get even more out of your ads
3 main types of ads
3 mins
Creating Your First Ads
Your first ad
8 mins
What you can and can't advertise on Amazon
7 mins
Amazon's book ads policy
What should you bid on your Amazon ads?
10 mins
Bidding with Amazon ads (image)
99.1 KB
Should you run multiple ads for the same book?
5 mins
Should you use text in your ads?
10 mins
Promoting your entire series with just one ad
7 mins
Keyword Targeting
Introduction to keyword ads
12 mins
Should you target yourself with your ads?
9 mins
Finding similar authors to target
8 mins
How to find and format keyword lists
10 mins
Tools for finding and formatting your keywords
Product Targeting
Introduction to product targeting
3 mins
Targeting individual products
6 mins
Targeting by category
15 mins
Finding ASINs to use
8 mins
Using Publisher Rocket to find more targets
5 mins
Tools and resources mentioned in this section
How to Analyze your Ads
Metrics you should track
10 mins
Staying organized with portfolios
6 mins
How to use columns and filters
8 mins
Good numbers to aim for...
Analyzing your auto ads
12 mins
Analyzing your keyword ads
8 mins
What to do with under-performing keywords
6 mins
Your keyword decision tree
8 mins
Your keyword decision tree (image)
230 KB
Analyzing your product ads and your campaigns overall
8 mins
Measuring Profit from your Ads
Why ACOS isn't reliable for measuring profit
5 mins
Measuring profit for your series
10 mins
Measuring profit for KU books
6 mins
Measuring your reported page reads from ads
7 mins
Measuring profit for standalone titles
5 mins
Special considerations: Preorders, 99 cents, bestseller launches, and permafree
9 mins
Calculating your series value
Troubleshooting and Scaling Up
When to pause or adjust your ads
12 mins
When you've got an ad that's doing great
9 mins
When you're getting no impressions
5 mins
When you've got impressions but no clicks
4 mins
When you have clicks but no sales
7 mins
When you're selling books but still losing money
5 mins
When your ad is out of budget
5 mins
When your ad gets rejected
4 mins
When your payment doesn't go through
4 mins
Course Bonuses
International Amazon ads
9 mins
How to run Amazon ads if you aren't publishing your book to KDP yourself
5 mins
How to give someone else access to your Amazon ads account
7 types of Amazon ads to launch your book
The 7 Amazon ads to create with each new book launch
Resources to improve your sales conversion